There are actually 4 (very brief) “tales” in this blog post by The Financial Brand. They include a bonus tale, so I guess I’m spoiling the surprise. Sorry. ;-)
The blog entry discusses how 4 different financial institutions have used Twitter to successful ends both small and large. Most involve making previously-unhappy customers happy–something that many companies could do well to improve at.
Speaking of crappy banks, one of the “tales” here involves my least favorite bank of all time, Bank of America. And despite my pledge of honor to encourage people to never do business with them, I’m linking to this article that praises them for their customer service efforts…because I care about my clients that much. After all, if a giant turdball like BOA can successfully use Twitter to improve their reputation, think of what your company, which isn’t despicable, could do with it. :-)